Facebook is the world’s 3rd most visited website (after Google and YouTube). As of the 3rd quarter of 2019, Facebook has 2.45 billion monthly active users.
India has the highest number of Facebook users followed by the United States and Indonesia. There are more than 269 million users in India, 183 million in the US, and 123 million in Indonesia.
Facebook was the 4th most downloaded app worldwide in the first quarter of 2019, with more than 170 million installs. WhatsApp (owned by Facebook) topped with the list with more than 223 million new installs.
51% of American teens and 71% of American adults use Facebook, the highest penetration of any social networking sites by far. However, teens are expected to drop to 37% by 2022.
About 57% of the global Facebook audience are male and 43% are female. However, in the United States, 56% of Facebook users are female and 44% are male.
Demographics For American Audience Less than 10% of Facebook users come from the United States. About 75% of those users live in urban areas, followed by suburban (67%), and then rural (58%).
FB education demographics
- 77% of adults with graduation degree use Facebook
- 71% of adults with some college experience use Facebook
- 60% of adults who have a high school diploma or less use Facebook
FB income demographics
- 75% of adults who make more than $75,000 use Facebook
- 72% of adults who make between $30,000 and $74,999 use Facebook
- 66% of adults who make less than $30,000 use Facebook
Nearly 3/4 Of Facebook Users Log In Daily
Facebook is a part of a daily routine for 74% of its users. They log in to their Facebook account (via desktop or mobile app) at least once a day. 17% of users log in weekly while 9% of users go more than a week without logging into Facebook.
300 Million People Share Facebook Stories Each Day More than 300 million people use Facebook Stories daily. Although this is far less than the 500 million who use Instagram Stories each day, it is still a significantly large audience. Stories attract more attention because they appear at the top of the screen in an immersive and ephemeral format. This is why there are 2 million monthly active advertisers on Stories as of 2019.
Over 350 Million Photos Are Uploaded Every Day Back in 2013, Facebook revealed that its users have uploaded more than 250 billion photos. At that time, more than 350 million photos were being uploaded on a daily basis. This is equivalent to 243,000 uploads per minute and 4,000 uploads per second. Since 2013, the company hasn’t released new data but the numbers have been more than doubled and a significant increase is expected by the next few years.
Facebook Stores Over 300 Petabytes of Data Facebook has one of the largest data warehouses in the world, storing more than 300 petabytes (300,000,000 gigabytes). The data is used for various applications, ranging from batch processing and machine learning to graph analytics and real-time interactive analytics.
85% of Facebook Videos Are Watched With The Sound Off Although Facebook hosts about 8 billion views per day on its platform, as much as 85% of these video views happen without sound. Moreover, people spend three times as much time watching a live video than a pre-recorded one.
15% Of Americans Who Use Social Media Shop On Facebook In the United States, about 15% of people who use social media find/shop for products and services on Facebook. Pinterest is the most successful platform in this area, with an overwhelming lead at 47%.
Facebook handles 2 Billion Searches Per Day People use Facebook Search to find their friends and what other people are saying about a topic. The platform handles over 2 billion such searches each day against the 2.5 trillion posts. The search results are personalized and include friends’ posts as well as public posts.
26% Of US Adults Deleted the Facebook App From Their Phone Facebook has had some tough years, with many scandals and backlash. One of the major scandals occurred in early 2018 when it was revealed that Cambridge Analytica used personal data of millions of peoples’ Facebook accounts without their consent for political advertising purposes. Because of such issues, 54% of American adults changed their privacy settings, 42% of adults took a break from checking their Facebook profiles for several weeks, and about 26% of users deleted the app from their smartphone in 2018. Read: 7 Best Facebook Alternatives That Keep Your Data Private
74% Of Users Are Not Aware That Facebook Collects Their Information Facebook makes it quite easy for its users to access their ‘ad preferences’ that shows how algorithms list their interests and traits for advertisers. However, according to the Pew Research Center study conducted in 2018, 74% of adult Facebook users in America weren’t aware of the fact that the company collects their personal information.
There Are Over 90 Million Small Business On Facebook As of 2019, more than 90 million small businesses use Facebook. The vast majority of them leverage free tools, such as Facebook Groups, Pages, Messenger. According to the Facebook official report, 50% of them have been able to grow their businesses and hire more people.
An Average User Clicks On An Ad Once In 3 Days A typical Facebook user clicks on 11 ads per month. Men click on fewer ads (10 per month) than women (14). Although the click-through rate is not so impressive, Facebook generates decent revenue just by showing ads.
94% Of Ad Revenue Comes From Smartphones It’s quite surprising that only 6% of Facebook’s advertising revenue comes from desktop. In Q2 2018, 9% of ad revenue came from desktop. While high saturation levels have been achieved across many developed countries, mobile penetration continues to increase within emerging markets.
Facebook Loses Millions of Dollars For Every Hour Of Downtime In 2018, the company reported $55.8 billion in revenue. If we break it down into days, hours and minutes, the numbers look this: Daily: $152 million Hourly: $6.4 million Every minute: $106,700